unified journals

Unified Journal of Business Administration & Management

May 2016 Vol 1(1), pp. 001-007

Copyright 2016 Unified Journals

Original Research Article

Functions of Commercialization of innovation in Cultural Products

Ali Reza Motameni1, Ali Rezaeian1,Akbar Alem Tabriz1 and Abolfazl Nazari1*

1Shahid Beheshti University

Corresponding Author's Email: Fazelnazari@sbu.ac.ir

Accepted 17th May, 2016.


Various studies in management point to the idea that one of the most significant organizational issues which cause a stable and long-lasting competitive superiority in business is innovation and based upon this, National System of Innovation in different countries comes to be designed and arranged. But within the existing cultural and media products, major problems in the commercialization of the products of this field have jeopardized this industry in a way that it has come to be regarded as a low-efficiency industry. Therefore, this research is aimed at finding a method in order to find a mechanism to deepen and stabilize the functions of the commercialization of cultural and media products, and besides an analysis of the paucity of literature available in this field, it endeavors to generate contents based upon sound data. Factors involved and suggested functional models which were extracted from some knowledgeable and experienced experts of this field through in-depth interviews can be clarified through the Interpretative Structural Modeling (ISM) for the levels of its components and the relation between them. As its conclusion, this research suggests that structural model of the commercialization of cultural and media products in innovation have 9 major functions and 32 considerable components.

Keywords: Innovation, Commercializing, Functions of Commercialization, Cultural Products.

Read: [ full text - PDF ]

Cite This Article

Ali Reza Motameni, Ali Rezaeian, Akbar Alem Tabriz & Abolfazl Nazari. Functions of Commercialization of innovation in Cultural Products.Unified Journal of Business Administration & Management. 1(1) 2016 pp. 001-007.

© 2015 - Unified Journals | terms of use | unsubscribe  |